// How to Make the Facebook Algorithm Work for Your Business

Content Marketing Strategies That will Get You Paid

The Facebook algorithm, among other social media platform algorithms, has gone through its own unique lifecycle and evolution since its inception in 2004. The Facebook algorithm uses thousands of bits of metadata relating to the user’s behaviour and interaction with the platform to determine a ranking system of sorts.

In order to become successful in content marketing, those responsible for launching content marketing strategies need to determine what the algorithm is looking for when it comes to ranking highly.

The only problem? The algorithm is constantly changing…Moreover, there’s no right answer when it comes to what the algorithm is looking for. It all depends on the audience you’re seeking to target.

Luckily, there are a few pillar ranking indicators that are still relevant in 2021 that hold the most weight and value in the algorithm.

In what follows, we’ll be discussing these pillar ranking indicators. In addition, we’ll also be providing some key recommendations and tips for creating a more effective content marketing strategy in alignment with the updated 2021 Facebook Algorithm.

If you’re ready to take your business to new heights and begin to get paid more via an effective content marketing strategy?

Rev up your engines! 3…2…1…

Let’s get into it!

Facebook Algorithm Pillar Ranking Indicators

While there are several ranking indicators to consider, there are simply too many to discuss. As such, below are the three primary indicators to use as a baseline for your content marketing strategy.

  1. Recency
  2. Content-Type
  3. Popularity


If you’re a frequent social media user, you’re likely familiar with this first pillar indicator. As the majority of today’s newsfeeds do, the Facebook algorithm shows the most recent posts first. As you can imagine, ensuring the immediate success of a post is imperative to the success of your social strategy. If it doesn’t perform well during the first hours of its posting time, it’s likely not to perform well in the future.


This pillar refers to the type of media the post involves, whether picture, video, text copy, URL, or all of the above. Considering what your target audience is most likely to engage with will ensure a higher ranking within the Facebook Algorithm. Using automotive enthusiasts as an example, think about what they’re likely to consume most and implement more of that media type in your content marketing strategy.


Arguably the most important pillar of them all, and a testament to the quality, or lack thereof, of your content strategy, popularity refers to how the post is performing. This is measured by the number of likes, reactions, comments, and shares. Distributing mediocre content will only get you stalled in the algorithm. If you want to steer your content in the right direction, you need to focus on top-quality content creation.

Key Recommendations and Tips

Knowing these pillar ranking indicators is great, however, it means nothing if you don’t know how to rank for them. So, how can you begin to implement a more effective content strategy that aligns with the 2021 Facebook algorithmic features?

Below are key tips that you can implement immediately for success:

  1. Engage with Your Audience and Encourage your Audience to Engage with Others.
  2. Elicit Emotion Through Your Content and Encourage Positive Reactions.
  3. Utilize Facebook Stories to Remain atop the Page for 24 Hours.
  4. While it’s a Hot Topic, Avoid Clickbait!
  5. Time Your Posts Wisely. Remember, Recency Bias! Post When Your Audience is Online and Active

And there you have it! Hopefully, these tips and tricks can help you and your business, automotive or otherwise, to improve your social strategy, boost content, and take your online presence to new heights!

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